Marketing management : knowledge and skills
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Irwin ,
c2009
|
| Edition: | 9th ed |
| Subjects: |
Table of Contents:
- 1. Introduction
- 2. Marketing information, research and understanding the target market
- 3. The marketing mix
- 4. Marketing in special fields