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| 008 |
090427s2009 nyu eng |
| 020 |
|
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|a 0073381136
|
| 020 |
|
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|a 9780073381138
|
| 090 |
0 |
0 |
|a HF5415.13
|b .P387 2009
|
| 100 |
1 |
|
|a Peter, J. Paul ,
|e author
|
| 245 |
1 |
0 |
|a Marketing management :
|b knowledge and skills
|c J. Paul Peter, James H. Donnelly
|
| 250 |
|
|
|a 9th ed
|
| 260 |
|
|
|a Boston :
|b McGraw-Hill Irwin ,
|c c2009
|
| 300 |
|
|
|a xvii, 782 p. :
|b ill. ;
|c 26 cm.
|
| 500 |
|
|
|a Includes index
|
| 505 |
0 |
|
|a 1. Introduction -- 2. Marketing information, research and understanding the target market -- 3. The marketing mix -- 4. Marketing in special fields
|
| 650 |
|
0 |
|a Donnelly, James H.
|
| 999 |
|
|
|a 1000127251
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|