Marketing management knowledge and skills
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
c2009
|
| Edition: | 9th ed |
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000062161 | ||
| 008 | 090427s2009 nyu eng | ||
| 020 | |a 0073381136 | ||
| 020 | |a 9780073381138 | ||
| 090 | 0 | 0 | |a HF5415.13 |b .P387 2009 |
| 100 | 1 | |a Peter, J. Paul |e author | |
| 245 | 1 | 0 | |a Marketing management |b knowledge and skills |c J. Paul Peter, James H. Donnelly |
| 250 | |a 9th ed | ||
| 260 | |a Boston |b McGraw-Hill Irwin |c c2009 | ||
| 300 | |a xvii, 782 p. |b ill. |c 26 cm | ||
| 650 | 0 | |a Donnelly, James H. | |
| 999 | |a 1000127251 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||