Marketing management : knowledge and skills
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Irwin ,
c2009
|
| Edition: | 9th ed |
| Subjects: |
| Item Description: | Includes index |
|---|---|
| Physical Description: | xvii, 782 p. : ill. ; 26 cm. |
| ISBN: | 0073381136 9780073381138 |