Marketing management knowledge and skills
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
McGraw-Hill Irwin
c2009
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| Edition: | 9th ed |
| Subjects: |
| Physical Description: | xvii, 782 p. ill. 26 cm |
|---|---|
| ISBN: | 0073381136 9780073381138 |