Peter, J. P. (2009). Marketing management: Knowledge and skills (9th ed.). McGraw-Hill Irwin.
Chicago Style (17th ed.) CitationPeter, J. Paul. Marketing Management: Knowledge and Skills. 9th ed. Boston: McGraw-Hill Irwin, 2009.
MLA (9th ed.) CitationPeter, J. Paul. Marketing Management: Knowledge and Skills. 9th ed. McGraw-Hill Irwin, 2009.
Warning: These citations may not always be 100% accurate.