International marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Irwin ,
c2009
|
| Edition: | 14th ed |
| Subjects: |
Table of Contents:
- 1. An overview
- 2. The cultural environmenta of global markets
- 3. Assessing global market opportunities
- 4. Developing global marketing strategies
- 5. Implementing global marketing strategies
- 6. Supplementary material