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00000cam a2200000 7i4500 |
| 001 |
0000062156 |
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20170212093000.0 |
| 008 |
090427s2009 nyu eng |
| 020 |
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|a 0073380989
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| 020 |
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|a 9780073880988
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| 090 |
0 |
0 |
|a HF1416
|b .C375 2009
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| 100 |
1 |
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|a Cateora, Philip R. ,
|e author
|
| 245 |
1 |
0 |
|a International marketing
|c Philip R. Cateora, Mary C. Gilly, John L. Graham
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| 250 |
|
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|a 14th ed
|
| 260 |
|
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|a Boston :
|b McGraw-Hill Irwin ,
|c c2009
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| 300 |
|
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|a xiii, 711 p. :
|b ill. ;
|c 28 cm.
|
| 500 |
|
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|a Includes index
|
| 505 |
0 |
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|a 1. An overview -- 2. The cultural environmenta of global markets -- 3. Assessing global market opportunities -- 4. Developing global marketing strategies -- 5. Implementing global marketing strategies -- 6. Supplementary material
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| 650 |
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0 |
|a Export marketing
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| 650 |
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0 |
|a International business enterprises
|
| 700 |
1 |
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|a Gilly, Mary C. ,
|e author
|
| 700 |
1 |
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|a Graham, John L. ,
|e author
|
| 999 |
|
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|a 1000127247
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|