International marketing

Bibliographic Details
Main Authors: Cateora, Philip R. (Author), Gilly, Mary C. (Author), Graham, John L. (Author)
Format: Book
Language:English
Published: Boston McGraw-Hill Irwin c2009
Edition:14th ed
Subjects:
Description
Physical Description:xiii, 711 p. ill. 28 cm
ISBN:0073380989
9780073880988