Global marketing : foreign entry, local marketing, and global management

Bibliographic Details
Main Author: Johansson, Johny K. (Author)
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin c2009
Edition:Fifth edition
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000062149
005 20200723093000.0
008 090429s2009 mau eng
020 |a 9780073381015 
040 |a UniSZA   |e rda 
090 0 0 |a HF1416   |b .J63 2009 
100 1 |a Johansson, Johny K. ,   |e author 
245 1 0 |a Global marketing :   |b foreign entry, local marketing, and global management   |c Johny K. Johansson 
250 |a Fifth edition 
264 1 |a Boston :   |b McGraw-Hill Irwin   |c c2009 
300 |a xix, 662 pages :   |b illustrations ;   |c 29 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 |a Export marketing 
650 0 |a Export marketing   |x Management 
999 |a 1000126051   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus