Global marketing : foreign entry, local marketing, and global management
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Irwin
c2009
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| Edition: | Fifth edition |
| Subjects: |
| Physical Description: | xix, 662 pages : illustrations ; 29 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780073381015 |