APA (7th ed.) Citation

Johansson, J. K. (2009). Global marketing: Foreign entry, local marketing, and global management (Fifth edition.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing, and Global Management. Fifth edition. Boston: McGraw-Hill Irwin, 2009.

MLA (9th ed.) Citation

Johansson, Johny K. Global Marketing: Foreign Entry, Local Marketing, and Global Management. Fifth edition. McGraw-Hill Irwin, 2009.