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00000cam a2200000 7i4500 |
| 001 |
0000060348 |
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20210415093000.0 |
| 008 |
090212s2010 nju eng |
| 020 |
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|a 0136079415
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| 020 |
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|a 9780136079415 (casebound : alk. paper)
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| 090 |
0 |
0 |
|a HF5415
|b .K636 2010
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| 100 |
1 |
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|a Kotler, Philip ,
|e author
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| 245 |
1 |
0 |
|a Principles of marketing
|c Philip Kotler, Gary Armstrong
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| 250 |
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|a 13th ed
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| 260 |
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|a Upper Saddle River :
|b Prentice Hall ,
|c c2010
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| 300 |
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|a xxiii, 613, [105] p. :
|b ill. (some col.) ;
|c 29 cm.
|
| 504 |
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|a Includes bibliographical references and indexes
|
| 505 |
0 |
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|a 1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven marketing strategy and mix -- 4. Extending marketing
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| 650 |
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0 |
|a Marketing
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| 700 |
1 |
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|a Armstrong, Gary [
|q (Gary M.)] ,
|e author
|
| 999 |
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|a 1000127899
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|