Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River :
Prentice Hall ,
c2010
|
| Edition: | 13th ed |
| Subjects: |
| Physical Description: | xxiii, 613, [105] p. : ill. (some col.) ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0136079415 9780136079415 (casebound : alk. paper) |