Principles of marketing

Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author)
Format: Book
Language:English
Published: Upper Saddle River Prentice Hall c2010
Edition:13th ed
Subjects:
Description
Physical Description:xxiii, 613, [105] p. ill. (some col.) 29 cm
ISBN:0136079415
9780136079415 (casebound : alk. paper)