Cutlip & Center's effective public relations

Bibliographic Details
Main Authors: Broom, Glen M. (Author), Center, Allen H. (Author), Cutlip, Scott M. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ : Prentice Hall , c2009
Edition:10th ed
Subjects:
Table of Contents:
  • Pt. 1. Concept, practitioners, context and origins
  • Pt. 2. Foundations
  • Pt. 3. Management process
  • Pt. 4. The practice