Public relations writing and media techniques
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Pearson/Allyn and Bacon ,
c2009
|
| Edition: | 6th ed |
| Subjects: |
Table of Contents:
- 1. The basics of public relations writing
- 2. Writing for mass media
- 3. Writing fot other media
- 4. Managing programs and campaigns