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00000cam a2200000 7i4500 |
| 001 |
0000060134 |
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20090507093000.0 |
| 008 |
090112s2009 mau eng |
| 020 |
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|a 0205648282
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| 020 |
|
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|a 9780205648283
|
| 090 |
0 |
0 |
|a HM1221
|b .W56 2009
|
| 100 |
1 |
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|a Wilcox, Dennis L. ,
|e author
|
| 245 |
1 |
0 |
|a Public relations writing and media techniques
|c Dennis L. Wilcox
|
| 250 |
|
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|a 6th ed
|
| 260 |
|
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|a Boston :
|b Pearson/Allyn and Bacon ,
|c c2009
|
| 300 |
|
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|a xx, 570 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. The basics of public relations writing -- 2. Writing for mass media -- 3. Writing fot other media -- 4. Managing programs and campaigns
|
| 650 |
|
0 |
|a Public relations
|z United States
|
| 650 |
|
0 |
|a Public relations
|z United States
|x Authorship
|
| 999 |
|
|
|a 1000123054
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
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|a 1000123055
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|