Public relations writing : from & style

Bibliographic Details
Main Authors: Newsom, Doug (Author), Haynes, Jim (Author)
Format: Book
Language:English
Published: Boston, MA : Wadsworth Cengage Learning , c2008
Edition:8th ed
Subjects:
Table of Contents:
  • Pt. 1. PR writing: role and responsibility
  • Pt. 2. Writing principles
  • Pt. 3. Writing for select publics
  • Pt. 4. Writing for mass media publics
  • Pt. 5. Writing for a media mix