http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Pt. 1. PR writing: role and responsibility -- Pt. 2. Writing principles -- Pt. 3. Writing for select publics -- Pt. 4. Writing for mass media publics -- Pt. 5. Writing for a media mix
Includes bibliographical references and index