Public relations writing : from & style

Bibliographic Details
Main Authors: Newsom, Doug (Author), Haynes, Jim (Author)
Format: Book
Language:English
Published: Boston, MA : Wadsworth Cengage Learning , c2008
Edition:8th ed
Subjects:

MARC

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050 0 0 |a HM263   |b .N493 2008 
090 0 0 |a HM263   |b .N493 2008 
100 1 |a Newsom, Doug ,   |e author 
245 1 0 |a Public relations writing :   |b from & style   |c Doug Newsom, Jim Haynes 
246 1 0 |a Public relations writing   |b from and style 
250 |a 8th ed 
260 |a Boston, MA :   |b Wadsworth Cengage Learning ,   |c c2008 
300 |a xxii, 458 p. ;   |c 23 cm. 
504 |a Includes bibliographical references and index 
505 0 |a Pt. 1. PR writing: role and responsibility -- Pt. 2. Writing principles -- Pt. 3. Writing for select publics -- Pt. 4. Writing for mass media publics -- Pt. 5. Writing for a media mix 
650 0 |a Business writing 
650 0 |a Public relations 
650 0 |a Public relations   |x Authorship 
700 1 |a Haynes, Jim ,   |e author 
999 |a 1000123264   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000123265   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus