The power of corporate communication : crafting the voice and image of your business
| Main Authors: | , |
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| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c2002
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| Subjects: | |
| Online Access: | McGrill Hill |
Table of Contents:
- 1. Why bother with corporate communication?
- 2. The roots of corporate communication
- 3. How corporate communication works
- 4. Identity, image and reputation: from vision to reality
- 5. Corporate advertising: why and how companies use it
- 6. Communicating internally: the "employee care" revolution
- 7. Investor relations: enhancing your company's health and wealth
- 8. Managing outreach to the community: government relations and corporate philanthropy
- 9. The good news about the bad news: how to manage old and new media strategically
- 10. Managing communications in a crisis: expect the unexpected