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00000cam a2200000 7i4500 |
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0000060119 |
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20150516093000.0 |
| 008 |
090108s2002 nyu eng |
| 020 |
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|a 0071379495
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| 020 |
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|a 0071660593 (e-book)
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| 020 |
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|a 9780071379496
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| 020 |
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|a 9780071660594 (e-book)
|
| 050 |
0 |
0 |
|a HD30.3
|b .A73 2002
|
| 090 |
0 |
0 |
|a HD30.3
|b .A73 2002
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| 100 |
1 |
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|a Argenti, Paul A. ,
|e author
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| 245 |
1 |
4 |
|a The power of corporate communication :
|b crafting the voice and image of your business
|c Paul Argenti, Janis Forman
|
| 260 |
|
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|a New York :
|b McGraw-Hill ,
|c c2002
|
| 300 |
|
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|a vii, 294 p. :
|b ill. ;
|c 24 cm.
|
| 500 |
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|a Also available in electronic resource
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| 504 |
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|a Includes bibliographical references (p. 267-282) and index
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| 505 |
0 |
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|a 1. Why bother with corporate communication? -- 2. The roots of corporate communication -- 3. How corporate communication works -- 4. Identity, image and reputation: from vision to reality -- 5. Corporate advertising: why and how companies use it -- 6. Communicating internally: the "employee care" revolution -- 7. Investor relations: enhancing your company's health and wealth -- 8. Managing outreach to the community: government relations and corporate philanthropy -- 9. The good news about the bad news: how to manage old and new media strategically -- 10. Managing communications in a crisis: expect the unexpected
|
| 650 |
|
0 |
|a Communication in management
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| 650 |
|
0 |
|a Communication in organizations
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| 650 |
|
0 |
|a Corporations
|x Public relations
|
| 700 |
1 |
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|a Forman, Janis ,
|e author
|
| 856 |
4 |
0 |
|3 McGrill Hill
|u http://mhebooklibrary.com/doi/pdf/10.1036/9780071660594
|
| 999 |
|
|
|a 1000122736
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
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|a 1000122737
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000163319
|b Electronic Book
|c Electronic Resource
|e Gong Badak Campus
|