The power of corporate communication : crafting the voice and image of your business

Bibliographic Details
Main Authors: Argenti, Paul A. (Author), Forman, Janis (Author)
Format: Book
Published: New York : McGraw-Hill , c2002
Subjects:
Online Access:McGrill Hill
Description
Item Description:Also available in electronic resource
Physical Description:vii, 294 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references (p. 267-282) and index
ISBN:0071379495
0071660593 (e-book)
9780071379496
9780071660594 (e-book)