Principles of corporate communication
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Financial Times/Prentice Hall ,
1995
|
| Subjects: |
Table of Contents:
- 1. Introduction
- 2. Corporate identity
- 3. Corporate image
- 4. An effective corporate identity programme
- 5. Organizing corporate communication
- 6. Case histories