Principles of corporate communication - Riel, C. B. M. van (Harlow, England : Financial Times/Prentice Hall, 1995)
1. Introduction -- 2. Corporate identity -- 3. Corporate image -- 4. An effective corporate identity programme -- 5. Organizing corporate communication -- 6. Case histories
Translation of: Identiteit en imago
Includes bibliographical references (p. 220-229) and index
Keywords: Communication in management; Corporate image; Corporations -- Communication systems; Corporations -- Public relations