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00000cam a2200000 7i4500 |
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20090609.0 |
| 008 |
090108s1995 enk eng |
| 020 |
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|a 0131509969
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| 020 |
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|a 9780131509962
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| 090 |
0 |
0 |
|a HD30.3
|b .R5413 1995
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| 100 |
1 |
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|a Riel, C. B. M. van ,
|e author
|
| 240 |
1 |
0 |
|a Identiteit en imago
|l [English]
|
| 245 |
1 |
0 |
|a Principles of corporate communication
|c Cess B. M. van Riel
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| 260 |
|
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|a Harlow, England :
|b Financial Times/Prentice Hall ,
|c 1995
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| 300 |
|
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|a xiii, 239 p. :
|b ill. ;
|c 24 cm.
|
| 500 |
|
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|a Translation of: Identiteit en imago
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| 504 |
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|a Includes bibliographical references (p. 220-229) and index
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| 505 |
0 |
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|a 1. Introduction -- 2. Corporate identity -- 3. Corporate image -- 4. An effective corporate identity programme -- 5. Organizing corporate communication -- 6. Case histories
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| 650 |
|
0 |
|a Communication in management
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| 650 |
|
0 |
|a Corporate image
|
| 650 |
|
0 |
|a Corporations
|x Communication systems
|
| 650 |
|
0 |
|a Corporations
|x Public relations
|
| 999 |
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|a 1000123262
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
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|a 1000123263
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|