Corporate communication

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Corporate communication

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Bibliographic Details
Main Author:	Argenti, Paul A. (Author)
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill Irwin c2009
Edition:	Fifth edition
Subjects:	Communication in management Communication in organizations

Table of Contents:

1. The changing environment for business
2. Communicating strategically
3. An overview of the corporate communication function
4. Identity, image, reputation and corporate advertising
5. Corporate responsibility
6. Media relations
7. Internal communications
8. Investor relations
9. Government relations
10. Crisis communication