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00000cam a2200000 7i4500 |
| 001 |
0000060110 |
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20240527093000.0 |
| 008 |
090108s2009 nyu eng |
| 020 |
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|a 0073377732
|
| 020 |
|
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|a 9780073377735
|
| 040 |
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|a UniSZA
|e rda
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| 050 |
0 |
0 |
|a HD30.3
|b .A74 2009
|
| 090 |
0 |
0 |
|a HD30.3
|b .A74 2009
|
| 100 |
1 |
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|a Argenti, Paul A. ,
|e author
|
| 245 |
1 |
0 |
|a Corporate communication
|c Paul A. Argenti
|
| 250 |
|
|
|a Fifth edition
|
| 264 |
|
1 |
|a Boston :
|b McGraw-Hill Irwin
|c c2009
|
| 300 |
|
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|a xx, 313 pages :
|b illustrations ;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references (pages 299-303) and index
|
| 505 |
0 |
|
|a 1. The changing environment for business -- 2. Communicating strategically -- 3. An overview of the corporate communication function -- 4. Identity, image, reputation and corporate advertising -- 5. Corporate responsibility -- 6. Media relations -- 7. Internal communications -- 8. Investor relations -- 9. Government relations -- 10. Crisis communication
|
| 650 |
|
0 |
|a Communication in management
|
| 650 |
|
0 |
|a Communication in organizations
|
| 999 |
|
|
|a 1000122620
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000122621
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|