Marketing - Etzel, Michael J.; Stanton, William J.; Walker, Bruce J. (Boston : Mcgraw Hill, 2007)
1. The nature and scope of marketing -- 2. Identifying and selecting markets -- 3. Product -- 4. Price -- 5. Distribution -- 6. Promotion -- 7. Managing the marketing effort
Includes bibliographical references (p. 640-663) and index
Keywords: Marketing