|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000060074 |
| 005 |
20090429.0 |
| 008 |
090108s2007 mau eng |
| 020 |
|
|
|a 0073016349
|
| 020 |
|
|
|a 9780073016344
|
| 090 |
0 |
0 |
|a HF5415
|b .S74 2007
|
| 100 |
1 |
|
|a Etzel, Michael J. ,
|e author
|
| 245 |
1 |
0 |
|a Marketing
|c Michael J. Etzel, William J. Staton
|
| 250 |
|
|
|a 14th ed
|
| 260 |
|
|
|a Boston :
|b Mcgraw Hill ,
|c c2007
|
| 300 |
|
|
|a xxi, 706 p. :
|b ill. (some col.) ;
|c 28 cm.
|e 1 CD-ROM (4 3/4 in.)
|
| 504 |
|
|
|a Includes bibliographical references (p. 640-663) and index
|
| 505 |
0 |
|
|a 1. The nature and scope of marketing -- 2. Identifying and selecting markets -- 3. Product -- 4. Price -- 5. Distribution -- 6. Promotion -- 7. Managing the marketing effort
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Stanton, William J. ,
|e author
|
| 700 |
1 |
|
|a Walker, Bruce J. ,
|e author
|
| 999 |
|
|
|a 1000122776
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000122777
|b CD-ROM
|c Close Access
|e Gong Badak Campus
|