Marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Mcgraw Hill ,
c2007
|
| Edition: | 14th ed |
| Subjects: |
| Physical Description: | xxi, 706 p. : ill. (some col.) ; 28 cm. 1 CD-ROM (4 3/4 in.) |
|---|---|
| Bibliography: | Includes bibliographical references (p. 640-663) and index |
| ISBN: | 0073016349 9780073016344 |