Trade marks in theory and practice
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Hart Publishing ,
1998
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| Subjects: |
Table of Contents:
- 1. The background and scope of modern trade mark protection
- 2. Modern phenomena in trade mark use: branding and merchandising
- 3. Trade marks in the market economy
- 4. The basis of protection
- 5. Other protection issues: comparative advertising and trade dress
- 6. Conclusions on the rationale of trade mark protection