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00000cam a2200000 7i4500 |
| 001 |
0000060052 |
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20181001093000.0 |
| 008 |
090106s1998 enk eng |
| 020 |
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|a 9781901362640
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| 050 |
0 |
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|a d30 KD1439
|b .P43 1998
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| 090 |
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|a d30 KD1439
|b .P43 1998
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| 100 |
1 |
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|a Pickering, C. D. G. ,
|e author
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| 245 |
1 |
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|a Trade marks in theory and practice
|c C. D. G. Pickering
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| 260 |
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|a Oxford :
|b Hart Publishing ,
|c 1998
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| 300 |
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|a xxiv, 209 p. :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references
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| 505 |
0 |
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|a 1. The background and scope of modern trade mark protection -- 2. Modern phenomena in trade mark use: branding and merchandising -- 3. Trade marks in the market economy -- 4. The basis of protection -- 5. Other protection issues: comparative advertising and trade dress -- 6. Conclusions on the rationale of trade mark protection
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| 650 |
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0 |
|a Trademarks
|x Law and legislation
|x Economic aspects
|z Great Britain
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| 650 |
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0 |
|a Trademarks
|x Law and legislation
|z Great Britain
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| 999 |
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|a 1000123074
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|