Principles of marketing

Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Gary M.) (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson/Prentice Hall c2008
Edition:12th ed
Subjects:
Online Access:Table of contents only

MARC

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020 |a 9780132390026 (alk. paper) 
090 0 0 |a HF5415  |b .K63 2008 
100 1 |a Kotler, Philip  |e author 
245 1 0 |a Principles of marketing  |c Philip Kotler, Gary Armstrong 
250 |a 12th ed 
260 |a Upper Saddle River, N.J.  |b Pearson/Prentice Hall  |c c2008 
300 |a xxxii, 599, [99] p.  |b ill. (chiefly col.)  |c 29 cm 
650 0 |a Marketing 
700 1 |a Armstrong, Gary  |q (Gary M.)  |e author 
856 4 1 |3 Table of contents only  |u http://www.loc.gov/catdir/toc/ecip078/2007000562.html 
999 |a 1000120626  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus