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20210415093000.0 |
| 008 |
081112s2008 nju eng |
| 020 |
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|a 0132390027 (alk. paper)
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| 020 |
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|a 9780132390026 (alk. paper)
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| 090 |
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|a HF5415
|b .K63 2008
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| 100 |
1 |
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|a Kotler, Philip ,
|e author
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| 245 |
1 |
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|a Principles of marketing
|c Philip Kotler, Gary Armstrong
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| 250 |
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|a 12th ed
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| 260 |
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|a Upper Saddle River, N.J. :
|b Pearson/Prentice Hall ,
|c c2008
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| 300 |
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|a xxxii, 599, [99] p. :
|b ill. (chiefly col.) ;
|c 29 cm.
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| 504 |
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|a Includes bibliographical references (p. R-1 - R-30) and indexes
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| 505 |
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|a 1. Marketing: managing profitable customer relationships -- 2. Company and marketing strategy: partnering to build customer relationships -- 3. The marketing environment -- 4. Managing marketing information -- 5. Consumer markets and consumer buyer behavior -- 6. Business markets and business buyer behavior -- 7. Segmentation, targeting, and positioning: building the right relationships with the right customers -- 8. Product, services, and branding strategy -- 9. New-product development and product life-cycle strategies -- 10. Pricing products: Understanding and capturing customer value -- 11. Pricing products: pricing strategies -- 12. Marketing channels and supply chain management -- 13. Retailing and wholesaling -- 14. Communicating customer value: integrated marketing communications strategy -- 15. Advertising and public relations -- 16. Personal selling and sales promotion -- 17. Direct and online marketing: building direct Customer relationships -- 18. Creating competitive advantage -- 19. The global marketplace -- 20. Marketing ethics and social responsibility -- 21. Marketing plan -- 22. Marketing by the numbers -- 23. Careers in marketing
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| 650 |
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|a Marketing
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| 700 |
1 |
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|a Armstrong, Gary [
|q (Gary M.)] ,
|e author
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| 856 |
4 |
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|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip078/2007000562.html
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| 999 |
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|a 1000120626
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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