Principles of marketing
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson/Prentice Hall
c2008
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| Edition: | 12th ed |
| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | xxxii, 599, [99] p. ill. (chiefly col.) 29 cm |
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| ISBN: | 0132390027 (alk. paper) 9780132390026 (alk. paper) |