Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson/Prentice Hall ,
c2008
|
| Edition: | 12th ed |
| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | xxxii, 599, [99] p. : ill. (chiefly col.) ; 29 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. R-1 - R-30) and indexes |
| ISBN: | 0132390027 (alk. paper) 9780132390026 (alk. paper) |