Mass communication theory : foundations, ferment, and future
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA :
Wadsworth/Cengage Learning ,
c2009
|
| Edition: | 5th ed |
| Series: | Wadsworth series in mass communication and journalism
|
| Subjects: |
Table of Contents:
- 1. Understanding and evaluating mass communication theory
- 2. Four eras of mass communication theory
- 3. The rise of mass society and mass culture
- 4. The rise of media theory in the age of propaganda
- 5. Normative theories of mass communication
- 6. The rise of limited-effects theory
- 7. Moving beyond limited effects: focus on functionalism and children
- 8. The emergency of critical and cultural theories of mass communication
- 9. Audience theories: uses, reception, and effects
- 10. Media and society: the role of media in the social world
- 11. Media and culture theories: meaning-making in the social world
- 12. Aftermath: the future of media theory and research