http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1. Understanding and evaluating mass communication theory -- 2. Four eras of mass communication theory -- 3. The rise of mass society and mass culture -- 4. The rise of media theory in the age of propaganda -- 5. Normative theories of mass communication -- 6. The rise of limited-effects theory -- 7. Moving beyond limited effects: focus on functionalism and children -- 8. The emergency of critical and cultural theories of mass communication -- 9. Audience theories: uses, reception, and effects -- 10. Media and society: the role of media in the social world -- 11. Media and culture theories: meaning-making in the social world -- 12. Aftermath: the future of media theory and research
Includes bibliographical references (p. 349-363) and index
Wadsworth series in mass communication and journalism