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090326s2009 mau eng |
| 020 |
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|a 0495503630
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| 020 |
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|a 9780495503637
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| 090 |
0 |
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|a P90
|b .B285 2009
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| 100 |
1 |
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|a Baran, Stanley J. ,
|e author
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| 245 |
1 |
0 |
|a Mass communication theory :
|b foundations, ferment, and future
|c Stanley J. Baran, Dennis K. Davis
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| 250 |
|
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|a 5th ed
|
| 260 |
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|a Boston, MA :
|b Wadsworth/Cengage Learning ,
|c c2009
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| 300 |
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|a xxiv, 373 p. ;
|c 24 cm.
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| 440 |
|
0 |
|a Wadsworth series in mass communication and journalism
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| 504 |
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|a Includes bibliographical references (p. 349-363) and index
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| 505 |
0 |
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|a 1. Understanding and evaluating mass communication theory -- 2. Four eras of mass communication theory -- 3. The rise of mass society and mass culture -- 4. The rise of media theory in the age of propaganda -- 5. Normative theories of mass communication -- 6. The rise of limited-effects theory -- 7. Moving beyond limited effects: focus on functionalism and children -- 8. The emergency of critical and cultural theories of mass communication -- 9. Audience theories: uses, reception, and effects -- 10. Media and society: the role of media in the social world -- 11. Media and culture theories: meaning-making in the social world -- 12. Aftermath: the future of media theory and research
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| 650 |
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0 |
|a Mass media
|x Philosophy
|
| 700 |
1 |
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|a Davis, Dennis K. ,
|e author
|
| 999 |
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|a 1000121872
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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