Elite China : luxury consumer behavior in China
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| Format: | Book |
| Language: | English |
| Published: |
Singapore ; Hoboken, New Jersey :
John Wiley & Sons ,
c2008
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| Subjects: |
Table of Contents:
- 1. Luxury consumption and china's elite
- 2. The confused concept of "luxury"
- 3. Consumer value systems in 21st-century china
- 4. A typology of Chinese luxury consumers
- 5. Habits, lifestyles, locations
- 6. Opportunities for Chinese luxury brands