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| 008 |
081023s2008 si eng |
| 020 |
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|a 0470822678 (pbk.)
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| 020 |
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|a 9780470822678 (pbk.)
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| 090 |
0 |
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|a HF5415.33.C6
|b L8 2008
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| 100 |
1 |
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|a Lu, Pierre Xiao ,
|e author
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| 245 |
1 |
0 |
|a Elite China :
|b luxury consumer behavior in China
|c Pierre Xiao Lu
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| 260 |
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|a Singapore ;
|a Hoboken, New Jersey :
|b John Wiley & Sons ,
|c c2008
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| 300 |
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|a xv, 208 p. :
|b ill. ;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references (p. 176-177) and index
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| 505 |
0 |
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|a 1. Luxury consumption and china's elite -- 2. The confused concept of "luxury" -- 3. Consumer value systems in 21st-century china -- 4. A typology of Chinese luxury consumers -- 5. Habits, lifestyles, locations -- 6. Opportunities for Chinese luxury brands
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| 650 |
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0 |
|a Consumer behavior
|z China
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| 650 |
|
0 |
|a Consumer behavior
|z China
|v Case studies
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| 650 |
|
0 |
|a Luxury
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| 650 |
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0 |
|a Marketing
|z China
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| 999 |
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|a 1000120403
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|