Principles of marketing : a global perspective

Principles of marketing : a global perspective

Bibliographic Details
Main Authors: Kotler, Philip (Author), Ang, Swee Hoon (Author), Armstrong, Gary [ (Gary M.)] (Author), Leong, Siew Meng (Author), Tan, Chin Tiong (Author), Yau Hon-Ming, Oliver (Author)
Format: Book
Language:English
Published: Singapore : Pearson Prentice Hall , c2009
Subjects:
Marketing
Table of Contents:
  • 1. Defining marketing and the marketing process
  • 2. Understanding the marketplace and consumers
  • 3. Designing a customer-driven marketing strategy and integrated marketing mix
  • 4. Extending marketing

Similar Items