Principles of marketing a global perspective

Bibliographic Details
Main Authors: Kotler, Philip (Author), Ang, Swee Hoon (Author), Armstrong, Gary (Gary M.) (Author), Leong, Siew Meng (Author), Tan, Chin Tiong (Author), Yau Hon-Ming, Oliver (Author)
Format: Book
Language:English
Published: Singapore Pearson Prentice Hall c2009
Subjects:

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