Principles of marketing a global perspective

Bibliographic Details
Main Authors: Kotler, Philip (Author), Ang, Swee Hoon (Author), Armstrong, Gary (Gary M.) (Author), Leong, Siew Meng (Author), Tan, Chin Tiong (Author), Yau Hon-Ming, Oliver (Author)
Format: Book
Language:English
Published: Singapore Pearson Prentice Hall c2009
Subjects:

MARC

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100 1 |a Kotler, Philip  |e author 
245 1 0 |a Principles of marketing  |b a global perspective  |c Philip Kotler ... (et al.) 
260 |a Singapore  |b Pearson Prentice Hall  |c c2009 
300 |a xxvii, 670 p.  |b ill. (some col.)  |c 28 cm 
650 0 |a Marketing 
700 1 |a Ang, Swee Hoon  |e author 
700 1 |a Armstrong, Gary  |q (Gary M.)  |e author 
700 1 |a Leong, Siew Meng  |e author 
700 1 |a Tan, Chin Tiong  |e author 
700 1 |a Yau Hon-Ming, Oliver  |e author 
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