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20210415093000.0 |
| 008 |
081023s2009 si eng |
| 020 |
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|a 9789810679521
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| 020 |
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|a 9810679521
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| 090 |
0 |
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|a HF5415
|b .K68 2009
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| 100 |
1 |
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|a Kotler, Philip ,
|e author
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| 245 |
1 |
0 |
|a Principles of marketing :
|b a global perspective
|c Philip Kotler ... (et al.)
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| 260 |
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|a Singapore :
|b Pearson Prentice Hall ,
|c c2009
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| 300 |
|
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|a xxvii, 670 p. :
|b ill. (some col.) ;
|c 28 cm.
|
| 504 |
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|a Includes bibliographical references (p. 619-639) and index
|
| 505 |
0 |
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|a 1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven marketing strategy and integrated marketing mix -- 4. Extending marketing
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| 650 |
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0 |
|a Marketing
|
| 700 |
1 |
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|a Ang, Swee Hoon ,
|e author
|
| 700 |
1 |
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|a Armstrong, Gary [
|q (Gary M.)] ,
|e author
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| 700 |
1 |
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|a Leong, Siew Meng ,
|e author
|
| 700 |
1 |
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|a Tan, Chin Tiong ,
|e author
|
| 700 |
1 |
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|a Yau Hon-Ming, Oliver ,
|e author
|
| 999 |
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|a 1000122162
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|