Principles of marketing : a global perspective

Bibliographic Details
Main Authors:	Kotler, Philip (Author), Ang, Swee Hoon (Author), Armstrong, Gary [ (Gary M.)] (Author), Leong, Siew Meng (Author), Tan, Chin Tiong (Author), Yau Hon-Ming, Oliver (Author)
Format:	Book
Language:	English
Published:	Singapore : Pearson Prentice Hall , c2009
Subjects:	Marketing

Description
Physical Description:	xxvii, 670 p. : ill. (some col.) ; 28 cm.
Bibliography:	Includes bibliographical references (p. 619-639) and index
ISBN:	9789810679521 9810679521

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