APA (7th ed.) Citation

Kotler, P., Ang, S. H., Armstrong, G., Leong, S. M., Tan, C. T., & Yau Hon-Ming, O. (2009). Principles of marketing: A global perspective. Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, Swee Hoon Ang, Gary Armstrong, Siew Meng Leong, Chin Tiong Tan, and Oliver Yau Hon-Ming. Principles of Marketing: A Global Perspective. Singapore: Pearson Prentice Hall, 2009.

MLA (9th ed.) Citation

Kotler, Philip, et al. Principles of Marketing: A Global Perspective. Pearson Prentice Hall, 2009.