Problems in marketing applying key concepts and techniques
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles
Sage Publications
c2008
|
| Edition: | 2nd ed |
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000059259 | ||
| 008 | 081023s2008 cau eng | ||
| 020 | |a 9780761971795 (pbk.) | ||
| 090 | 0 | 0 | |a HF5415 |b .M67 2008 |
| 100 | 1 | |a Moutinho, Luiz |e author | |
| 245 | 1 | 0 | |a Problems in marketing |b applying key concepts and techniques |c Luiz Moutinho & Charles Chien |
| 250 | |a 2nd ed | ||
| 260 | |a Los Angeles |b Sage Publications |c c2008 | ||
| 300 | |a xiii, 322 p. |b ill. |c 24 cm | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Chien, Charles S. |e author | |
| 999 | |a 1000122146 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||