Problems in marketing applying key concepts and techniques

Bibliographic Details
Main Authors: Moutinho, Luiz (Author), Chien, Charles S. (Author)
Format: Book
Language:English
Published: Los Angeles Sage Publications c2008
Edition:2nd ed
Subjects:
Description
Physical Description:xiii, 322 p. ill. 24 cm
ISBN:9780761971795 (pbk.)