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00000cam a2200000 7i4500 |
| 001 |
0000059231 |
| 008 |
090407s2007 nju eng |
| 020 |
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|a 9788120333055
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| 090 |
0 |
0 |
|a HF5415.123
|b .C58 2007
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| 245 |
1 |
0 |
|a Integrated advertising, promotion & marketing communications
|c Kenneth E. Clow, Donald Baack
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| 246 |
3 |
0 |
|a Integrated advertising, promotion, and marketing communications
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| 250 |
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|a 3rd ed
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| 260 |
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|a Upper Saddle River, N.J.
|b Pearson Prentice Hall
|c c2007
|
| 300 |
|
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|a xxiii, 515 p.
|b ill. (chiefly col.)
|c 28 cm
|
| 650 |
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0 |
|a Advertising
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| 650 |
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0 |
|a Communication in marketing
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| 700 |
1 |
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|a Baack, Donald
|e author
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| 999 |
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|a 1000122104
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|