Integrated advertising, promotion & marketing communications
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
c2007
|
| Edition: | 3rd ed |
| Subjects: |
| Physical Description: | xxiii, 515 p. ill. (chiefly col.) 28 cm |
|---|---|
| ISBN: | 9788120333055 |