Baack, D. (2007). Integrated advertising, promotion & marketing communications (3rd ed.). Pearson Prentice Hall.
Chicago Style (17th ed.) CitationBaack, Donald. Integrated Advertising, Promotion & Marketing Communications. 3rd ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2007.
MLA (9th ed.) CitationBaack, Donald. Integrated Advertising, Promotion & Marketing Communications. 3rd ed. Pearson Prentice Hall, 2007.
Warning: These citations may not always be 100% accurate.