APA (7th ed.) Citation

Fournies, F. F. (2007). Why customers don't do what they're supposed to do...and what to do about it. McGraw-Hill.

Chicago Style (17th ed.) Citation

Fournies, Ferdinand F. Why Customers Don't Do What They're Supposed to Do...and What to Do About It. New York: McGraw-Hill, 2007.

MLA (9th ed.) Citation

Fournies, Ferdinand F. Why Customers Don't Do What They're Supposed to Do...and What to Do About It. McGraw-Hill, 2007.