APA (7th ed.) Citation

Miller-Davidson, M., Levinson, M. B., & Stone-Geier, J. (2005). Launch it!: How to turn good ideas into great products that sell. Collins.

Chicago Style (17th ed.) Citation

Miller-Davidson, Molly, Michael B. Levinson, and JoAnne Stone-Geier. Launch It!: How to Turn Good Ideas into Great Products That Sell. New York: Collins, 2005.

MLA (9th ed.) Citation

Miller-Davidson, Molly, et al. Launch It!: How to Turn Good Ideas into Great Products That Sell. Collins, 2005.